Ready To Give Up Marketing On Facebook?

The recent changes to the Facebook algorithm has set many entrepreneurs who were using Facebook to promote their businesses into a tailspin. In basic terms, Facebook will now prioritize relevant content from friends and family on timelines.

The reason for the change was, to some extent, a reaction to the issue of “fake content” on the social media platform. Facebook now wants to promote “real content” from real people, not international propaganda agencies disguised as people.

This means that posts from businesses will be less visible and is particularly hard on ordinary, honest businesses that are producing genuine content without trying to misinform or damage anyone.

So what does this mean for your business?

Good Content Will Always Be Shared

If you have plenty of engagement in regards to your content, you have a better likelihood of being in the new news feed. But even if you’re not, those who genuinely like what you do will generally come to visit your page specifically to see what’s new and to interact with your content.

Create a Facebook Group

Your personal Facebook page is for socializing. Your Facebook group is for socializing, and communicating with others that are interested in the topic or market in which you are doing business. When people join a group that you create, on a topic they’re interested in, they look at you as a leader in that area. This means that you can promote your business while being in control of the process, something you can’t do in someone else’s Facebook group, or successfully from your own personal profile page.

Leverage Influencers

Influencers are folks who have grown a significant following on Facebook over time. They often keep to one niche or subject and offer their thoughts, opinions and expertise. Interact with their content, and you will become more noticeable. When people click on your name, they can go to your account, like your page, and start receiving your posts on their data feeds.

Offer A Variety of Content

Don’t limit your marketing on Facebook to one kind of content, for example text only. Include things like memes, video, live video, short content, long content, infographics and so on. Videos should be short, sharp, informative and entertaining. Don’t forget to ask for comments and shares.

It’s not the first time Facebook have made major changes, and at least they informed people about them on this occasion. It’s just a case of being more innovative and thorough, and watching how things unfold in the future.