Should You Budget For Social Media Ads?

It is widely known that social media can be a propelling force in getting your company noticed by a vast audience. What escapes many however, is the skills and know-how to maximize the potential of their accounts. 

You’ve grown your following, you post regularly, and yet your engagement is abysmal. So, how can you get more views and interaction with your posts? Two options that can help are boosting posts and paid ads.

What is a boosted post? 

A boosted post is when you push an existing post on your feed to an audience of your choosing for a fee. This is an affordable way to get your posts in front of the right people to show them what your company can do for them. In addition to being inexpensive, boosting is also simple to do and allows you to target certain audiences.

What is a Facebook ad?

A Facebook ad is a bit more sophisticated than boosting. It involves creating a post from the Ads Manager tool which allows you to customize your ad to your audience. You can add features like call-to-actions, ad placement options, and even create objectives for your ad.

While both options offer great potential benefits, it’s important to identify which one and when is best for you. Let’s break it down:

Consider Boosting if you’re looking to…

  • Expand your brand awareness, get your name out to the masses
  • Increase that follower count
  • Host a contest/giveaway

Considers Paid Ad if you’re looking to…

  • Generate leads for your business
  • Drive traffic to your website
  • Get your stellar video content seen 

The bottom line is that these tools can help you to take your social media presence to the next level. If you’re looking to dip your toes in the water, boosting is an excellence choice to get you started. When you’re ready to take that next step and put a little oomph into it, then paid ads won’t steer you wrong.